What’s really surprising is that the use of email newsletters is still high at 81%, which means that the use of emails for marketing is still very much alive even if the primary focus remains on social media content creation. Bandersnatch followed a character named Stefan , a tormented game developer who was forced to make a number of simple and tough decisions to release a video game. allows the audience to respond to what you are offering them. It will pay off sooner than you think. The program will literally not continue without action on your part. This is complemented by a survey easypromos, a sweepstakes, contests, quizzes, surveys creation app, ran of 378 marketers. Content marketing is essential for SEO. 30 Content Marketing Tools to Grow by 250,000+ Visits. skim through blog posts to look for opinions and recommendations. Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy. . ( 2014, January). Interactive content just happens to be the new and improved way to interact with customers. The most successful companies spend 40% of their budget on content marketing. set priority to content quality over quantity. “Infographic: How to generate engagement through a social media contest.” https://www.dmnews.com/customer-experience/article/13036737/infographic-how-to-generate-engagement-through-a-social-media-contest, Andre, L. (2020). Mazda built an in-ad game called “Lightrider.” Its purpose was to advertise their 2015 Mazda2 line of vehicles. Budget and financing are always the factors that give you a reality check when devising your content marketing strategy. Internet Users Everywhere Enjoy Video Content. The frequency of your posts can turn out to be crucial for your business. “Why Create Interactive Content? It is potentially the best way to make sure the audience knows about you and your product. 844.432.8987, Manchester Read on to find out more content strategy statistics that will help you in your content marketing efforts. By posting more often, you build up trust and credibility. You may be a business owner, an entrepreneur, or a freelance blogger. 30 Content Marketing Statistics, Trends & Data for Your 2020 Strategy Content While content marketing can evoke various meanings, depending on the context, it is defined as gently marketing products and services with content shared through blog posts, videos, social media and more. 70% of marketers say interactive content is … It has been found that the percentage of businesses that document their content marketing strategy has grown over the past few years to 69%. You create great content, you become a leader – and you attract your audience. Having determined a goal, the content must include multiple, clear calls-to-action. have incorporated blogging as a key marketing strategy. Saving Lives, Protecting People Centers for Disease Control and Prevention. Let’s update ourselves together on the content marketing facts of 2020. Contests are a great way to involve the customer in a variety of marketing functions from customer engagement to brand loyalty. As the Junior Copywriter at MESH, Jayme brings a quality craftsmanship and artistry to assignments he creates, as well as a bit of motion to the office as a freestyle dancer. You input information, you get calculations sent back to you. While it was previously thought that headlines should be short and to the point, it seems like audiences now have an appetite for longer headlines. You create great content, you become a leader – and you attract your audience. For example, a drugstore based in Canada, London Drugs, in their “Summer Contest #3, they offered a chance to win a $250 gift card to any of its locations to participants that merely submitted their e-mail address. To reach your audience through content marketing, create engaging content and spread it around. The main ingredients you need to make things work for you are keywords, quality content, web design, user experience, and traffic. 2020 B2B Content Marketing Benchmarks, North America: Content Marketing Institute/MarketingProfs Note: The survey defined success as achieving your organization’s desired/targeted results. “Why We’re More Likely To Remember Content With Images And Video (Infographic).” https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr, Keefe, C. (2019, September). Creating an optimal content marketing strategy is essential. For now, let’s focus on a handful of types. Speaking of, nearly 80% of marketers agree that interactive content can prove their worth time and time again. Nowadays people monetize their posts and make a living out of it. Before viewing the interactive content you may need to download Adobe SVG viewer or Adobe Flash Player, and ensure your browser is compatible. Video continues to be one of the most effective elements in a digital marketing strategy as we roll into 2020 — and with good reason. The more content you put out there – the better for you! “Interactive vs Static Content.” https://www.linkedin.com/pulse/interactive-content-vs-static-sairaj-mahesh/, Mazime. “30 Amazing Examples of Branded Facebook Contests Done Right”. For instance, Buzzfeed’s interactive quiz, “Sorry Olds, Only Gen Z Can Make It Through This High School Quiz.” is an interactive video quiz. They reaped from those efforts—according to LearnG2.com, witnessing “800+ conversions at a 41 percent conversion rate.”. Instead, AR is primarily used with a smartphone, and with a projected, Interactive video involves audience participation to continue. with more than 100 employees will invest in content marketing. Also, it captures valuable customer data. After you make 24-51 blog posts, you can expect, your traffic to increase by an average of 30%. People strive to be influential – in their business, online, among friends and family. (2019, March). “8 Interactive Content Statistics to Guide Your Marketing Spend in 2017.” https://www.business2community.com/content-marketing/8-interactive-content-statistics-guide-marketing-spend-2017-01855508, Shannon, J. That’s largely because it works. The figures in the infographic are computed before your eyes. Did we do a solid job convincing you to use interactive content? https://www.businessnewsdaily.com/4541-gamification.html, BusinessWire. BBC does a great job with this in “Your Life On Earth.” This example showcases personalized results based on data you enter, such as your sex, birthday, or height. Boston’s Content and Digital Marketing Agency, greater rate of engagement, resulting in improved data quality, Get Paid For Your Pad: How to Maximize Profit From Your Airbnb Listing, “Facebook became London Drugs’s ‘#1 source of website traffic referral.’”, The Importance of Planning in the Content Creation Process, 25 Interactive Content Statistics for 2021. (MarTech Advisor) The same study also found that interactive email content leads to a 73% increase in the click-to-open rate. show that content marketing is most effective if you are able to create content that helps solve specific problems that your target customers face. According to the state of the content marketing industry, facts point that the best way to promote your products or services is using content marketing. That’s how you become a respected part of your industry. (I am sure we all know which number 1 is. That’s how you become a respected part of your industry. Download gold price historical data from 1970 to 2020 and get the live gold spot price in 12 currencies and 6 weights. . It’s just like any other video, but with the added ability to look in any direction, but you’ll miss out on the video content if you’re looking away. Most B2B marketers are now using content marketing to achieve their top-of-funnel goals. It can be to promote a product or a service. Whether you are an established organization or an up-and-coming startup, using various, can help your business grow and reach that bottom line. 7. Content marketing is the King of marketing nowadays. . So the reason why conversion rates are 2.4% higher for interactive content is because interactive videos involve users in a way that static content can’t. Together they form a synergy that has changed the digital marketing world. In content marketing, however, marketers have the advantage of reaching their particular audience on a deeper level. Yes, B2B content marketing statistics 2019 are clear that more frequent blog posts boost engagement. While this might not show up in all content marketing statistics, this makes sense since it is not always possible to convey the contents of an article or blog in a few words. Although they allow customers to have an ad-free subscription, those who choose to have commercials get to experience. and 5 million blog posts per day, while 73 million people listen to podcasts every month. The latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content (Content Marketing Institute, 2019). 21. We help you understand the hidden levers that impact your customers’ buying decision process, develop the right marketing strategy for your unique business case, and effectively execute and measure all aspects of your Account-Based Marketing program. Here, hint.fm overlaid interactive graphics on a static image of the United States to demonstrate current wind speeds across the nation—a feast for the eyes! Interactive content generates a greater rate of engagement, resulting in improved data quality.. 45.5% use Facebook and Instagram to an equal extent,” according to easypromos. But the organic traffic that content marketing will guarantee you will pay off. These are quality results for the automotive industry. use their content marketing strategy to build loyalty among their customers. A good example of gamification in marketing would be Mazda. More and more video content is being watched now than ever before. What we refer to as content in a content marketing strategy can be anything from written content, such as blog posts, articles, guest posts, ebooks, newsletters, etc., to visual content such as infographics and videos that are posted on social media platforms and the company’s own website. 25. Count on content marketing statistics! The main ingredients you need to make things work for you are, – product announcements, online newspapers or magazines, – still one of the best marketing tools around and the one with the highest ROI, easy to understand and a great way to share information visually, infographics are a cool content marketing format, – always a great way to support your product, The important thing to make a note of is almost ANY business out there can benefit from a good. Content marketing is surprisingly cost-effective if you look at its long-term ROI. Both B2B and B2C marketers love content marketing nowadays even for that reason alone. Success comes with planning. Since the consumer expects to receive high-quality content from the brands they use and prefer, focusing on developing top-shelf content for your brand can take your company to a whole new level. Although this seems to run counter to my argument here, it actually reinforces it. Don’t count on luck! According to the BBC website: “Investigate how the world around you has changed since you’ve been alive; from the amount the sea has risen, and the tectonic plates have moved, to the number of earthquakes and volcanoes that have erupted.”. Gamification is the use of games in marketing, among other industries, to promote customer engagement, as mentioned previously. “Lead Generation Poses Biggest Challenge for B2Bs.” https://www.emarketer.com/Article/Lead-Generation-Poses-Biggest-Challenge-B2Bs/1009829, Gamify.“FAQs”. 61% of businesses say that changes in search algorithms are their top concern. It’ll keep prospects and customers coming back for more. Studies indicate that at least 75% of consumers aged between 18 and 34 watch video content at least once a day. 10., 11., and 12. This will give you a bird’s eye view of what’s actually happening in your marketing. Saving Lives, Protecting People. Here comes another list that will shed some light on the matter: If you are looking for solid content marketing growth, then here’s a statistic you simply cannot ignore. however, marketers have the advantage of reaching their particular audience on a deeper level. [Research].” https://visme.co/blog/infographic-statistics/, Cronstedt, J. As of Wednesday morning, at least 1,961,600 people … For example: Here’s how it works. That’s why the experience interactive content provides is so valuable. This makes interactive content a form of customer-centric marketing. “Why Interactive Content Is The Best Way To Captivate A Millennial Audience”. “The Power of Interactive Content (+6 Content Examples to Use)” https://learn.g2.com/interactive-content, ELEARNINGinfographics.com. Consider the following from ELEARNINGinfographics.com: This means gamification is a viable market. https://www.forbes.com/sites/forbescommunicationscouncil/2017/09/01/why-interactive-content-is-the-best-way-to-captivate-a-millennial-audience/#6546ca3665ce, McCready, R . One of the major reasons why the importance of content marketing in today’s world should not be underestimated is because of its ability to reach out to a wider audience. The, AR is the same thing as VR, minus the headset. In fact, Visme cites 90% of the information transmitted to the brain is visual in nature of the information transmitted to our brains is visual, with the brain processing visual cues 60,000 times faster than textual ones. Quality is always key! 81% of marketers agree that interactive content is much more effective at grabbing people’s attention than static content (2) 8. Let’s update ourselves together on the content marketing facts of 2020. Learn More & Register Call for Volunteers: SIGGRAPH Webinars Referrals are the greatest source of conversion on an ecommerce website. VR involves headsets. Everyone sees the same billboards and pay-per-click ads and hears the same commercials on TV and radio. Let’s ask ourselves some fundamental questions: Just answering those simple questions will tell you how you’re doing in great detail! believe that branded content is more effective than traditional advertising. https://agate.id/online-advertising-html5/, Akhtar, O. Audiences can choose which blogs or YouTube channels to follow. That’s right, content is the King of marketing nowadays. 1. “What Is Gamification?”. Let’s now have a look at the B2C performance in terms of content marketing: what’s the recipe for success? Interactive content is not cheap. The important thing to make a note of is almost ANY business out there can benefit from a good content marketing strategy. The point is that their prize was relevant. Today, we’ll focus on the top 4 types of content marketing metrics. Facebook follows closely at number 3. The fruits of Mazda’s labor proved to be successful with an interaction rate over 3%. For example, consider Hulu. There’s not much to interactive calculators. “ How Interactive Content Can Help Generate Leads”. in audio/visual content usage among B2C marketing. Before we move on, there is an important question content marketers often ask themselves: Answer: As often as you are able to produce quality content! Are you consuming analytics on Tableau Server or Tableau Online? Hm… let’s see: Facebook, YouTube, Instagram, Snapchat, Tumblr, Pinterest, and so many others. ... 2020.08.17. Contrary to popular belief, coming up with a content marketing strategy isn’t that difficult. 15% of video marketers plan to include 360 degree video in their 2020 video marketing strategy. During their buyer’s journey, users might use your exact posts to get information and recommendations. “Survey: How Brands Use Giveaways Today.” https://www.easypromosapp.com/blog/en/2019/01/survey-how-brands-use-social-media-giveaways-today/, Lynkova, D. (2019, August). There are four common types of interactive content that we’ll hone-in on in this blog, which are: Interactive infographics are just like static infographics in that it’s essentially a chart with a collection of useful information. Keeping the, in mind, we are going to take a quick look at some of the most important. , when it comes to the type of content that is being favored by businesses, it has been found that more and more businesses are turning towards social media content, which makes up for 95% of the total content created as part of their content marketing strategy. point that the best way to promote your products or services is using. The difference is in how this information is presented to a reader. in today’s world should not be underestimated is because of its ability to reach out to a wider audience. More than 16 blog posts a month on average result in around. “Global Gamification Market 2019-2023| 30% CAGR Projection Over the Next Five Years | Technavio”. Organizations started realizing the potential of corporate blogs back during the early 2000s. 3 Of these, . • One in every 8 South Africans is HIV positive. 603.809.4164. A Conversation With… is a series of chats focused on Computer Graphics and Interactive Techniques, within a small group of people taking place on 4th and 5th December 2020. So, why is content marketing important? Content marketing is all about providing the right answers to your target audience in a way that is simple and easy to understand. In other words, the more posts – the better your chances of making a sale! Today, content marketing in all its forms is considered to be the backbone of any successful marketing strategy, regardless of the size of the company or the niche it operates in. Content marketing is about long-term ROI. Content marketing is crucial to any marketing strategy, mainly because it helps provide answers to some of the most pressing questions of your target demographic. Take action and make the best out of that information. ... 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